How Effectively the Barnardos Website Presents its Campaign to Prevent Child Poverty Essay Example for Free

How Effectively the Barnardos Website Presents its Campaign to Prevent Child Poverty Essay* The layout of material* The way in which language is manipulated* The effect on the intended audienceIn this essay I go out analyse how the delectation of graphics, language, lay-out and links in this sack upsite ar effective in raising lots consciousness so that Barnardos john aid to s cash in ones chips and prevent peasant poverty. Barnardos deals with many situations and projects such as twenty-four hours care and play schemes, after school clubs, advice and counselling for parents and parenting education. There are over three blow of these projects, run by Barnardos, around the UK. In this website, Barnardos are appealing to a younger audience. In the text edition it tells us that they excite launched an e-card contract asking 1 million children and young wad to respond. I recall this is a good idea because most of the young people are on the Internet right off as opp osed to the older generation. The other aspect of the article that appeals to young people is the position that it is associate to people of the similar age groups and the case study can be united to to a greater extent slow by younger people as it is about a young mortal. Although it is aimed at younger people it is going to get passed on to the adults anyway by asking for military service on the Internet, telling a teacher as part of a school project. The idea of having this campaign on the Internet is more(prenominal) appealing as more people would locution on the Internet for a campaign rather of calling in to a store and picking up a leaflet.In this campaign, Barnardos use pictures to see and persuade us to help. They persuade us by making us tincture sympathetic towards the children, which will make us sine qua non to help the children. They do this by showing us pictures that we can relate to, pictures such as school halls and corridors, outer doors and swing par ks. They show us these pictures because these are places that would be associate to children. But the difference, however, is that they show them as being derelict and vandalised. The other topic they use is dull colours, which makes the pictures look sad, lonely and similarly evil. By making them derelict and dull they make us think that the victims savour sad and lonely because that is the emotion the pictures give across and because of these emotions we feel entitled to help change their lives. The position, on the page, of the pictures also makes us feel different about helping the campaign. The photographs are fit(p) in the condense of the page and the text is surrounding them. This means that you cannot read the text without looking at the pictures and the emotion in the text with the emotion in the pictures makes it appeal more to us and makes us feeling even more obliged to help the children.At the top of each page Barnardos have placed their logo and slogan. It is p laced at the top left-hand corner of each page and I think this is effective because people would look there first. The logo is a picture of what looks wish well two adults with a child and they look quite cheery which makes you think that the lives of children who are victims of child poverty will end up like that if they get the help from Barnardos and the nation-wide public. The slogan underneath this backs it up, it says Giving Children Back Their Future, which is what Barnardos are afflicting to do with this campaign. The slogan and logo are effective, when presented in this way, because they make you feel like you can trust Barnardos to give them a let out future.Throughout the website, Barnardos keep mentioning the other facilities they operate, which reinforces its stability and reliability. On the first page it leans on the fact that it is safe and offers a safe environment, safe and stimulating place to play. The charity does this to show their audience that they are r eliable and determined about stopping and preventing child poverty and about getting all the help they can with the campaign. You see can that they always are looking towards the future of the children.The case study that is include supports this. The case study is a human appeal about someone who was a victim of child poverty and the conclusion of the study tells us how Barnardos helped and how the boy is going to change his own life and liberate everything around. People can relate to a case study like this because they want a better world and their instincts make them feel sorry for the boy and make them want to help others like him. The other techniques they use are the emotive phrases in the case study. They use phrases such as neither of the adults had some(prenominal) time for Michael and they tell us the boy had no sense of stability. These phrases are quite harsh and can make you think twice about not wanting to help, especially to an older audience because they wouldnt w ant their children growing up like that.The links on the web page are very take and helpful, they use FAQs (frequently asked questions) such as who we are and what we do. These sorts of phrases are also use as headings at the top of each page. The links also include a support us heading which you could take as a plea or cry out for help. The contact us link means that if you have any additional questions or fill help with anything you can contact them easily and even help them more if they need it. The sort of support and help they want is for young people to send an e-card which is also a link at the concluding page. Because it is set out in this format means you dont need to give any money and it means you have no way out of it because it is eye-catching and you would feel obliged to help because it is any easy thing to do. When people start to read about the campaign they might think they will have to give money just now it appeals to the reader because it doesnt involve an bad lot to change someones life.The language in the campaign is very simple and plain in the text. They dont use a large variety of vocabularies so that younger people can understand it better because it isnt problematical or challenging. The text has a lot of emotive language such as, inescapable aspect and lacks topical anesthetic amenities. The word you is used, in the context You can be a force for change, which makes you think that they are public lecture directly to you and makes you feel that the childrens lives are dependant on you. In the section headed the facts bullet points are used which makes the text a lot easier to read and you think that you are yarn very little but you actually take in a lot of information.I think that the idea of a web page is very effective because I know that I would prefer reading something of the Internet than reading a leaflet on a campaign. The most effective technique, I think, is the case study because I thought it was very moving and after I read it I could slightly relate to it because the person seemed to be about the same age as me and obviously wanted to change his life around. What Barnardos did to try and change that boys life was spectacular. After I finished I sent an e-card because I was persuaded into doing the right thing which was the whole point of the campaign.